Step Up
Step Up is an annual campaign to empower and celebrate children.[1]
In Anishinabek News
- November 2020: The 11th annual campaign encouraged residents of the Thunder Bay District to wear purple to show support for the well-being of children. The 2020 event included the sale of branded masks and the social media hashtag #StepUpTbay. The initiative includes Go Purple for Prevention Day, which was observed on October 22.[2]
- October 2023: The 2023 campaign encourages the public to nominate champions who make a difference in the lives of children and youth. The initiative includes Dress Purple Day on October 27 to show support for child welfare. Participants can win a prize pack that includes a $400 shopping spree at Goods and Co. and lunch.[3]
- October 2025: The 2025 campaign includes the See It, Share It, Celebrate It initiative to showcase the achievements of young people. The program features the Step Up School Story Challenge where students create story walls about kindness and leadership. The initiative encourages participation in Dress Purple Day to support the Mazinaajim Children's Foundation.[1]
References
- ↑ 1.0 1.1 "Dilico Anishinabek Family Care to empower and celebrate children through Step Up Kids Awards", Anishinabek News, 21 October 2025 (archived copy; original article).
- ↑ "Thunder Bay steps up to raise awareness about child abuse prevention", Anishinabek News, 6 November 2020 (archived copy; original article).
- ↑ "Dilico Anishinabek Family Care launches 2023 Step Up campaign", Anishinabek News, 16 October 2023 (archived copy; original article).