Moose Hide Campaign

Moose Hide Campaign is an initiative focused on protecting women.

In Anishinabek News

• March 2020: The campaign was started at Cambrian College on February 3, 2020, encouraging men and boys to take a stand against violence.
• February 2021: The movement held its tenth anniversary day of ceremony and fasting on February 11, 2021. The initiative was founded by Paul and Raven Lacerte to encourage men and boys to help end the cycle of violence toward women and children. The organisation has distributed over two million moose hide pins to signify a commitment against domestic abuse. As of February 2021, the campaign has a vision of 10 million Canadians wearing the pins and one million people fasting together.
• May 2022: The movement was established in 2011 to address violence against Indigenous women and children in Canada. It distributes moose hide pins as a symbol of commitment to protect women and children and to speak out against gender-based violence. The campaign received a $150,000 donation from TELUS in 2022 to amplify its message through various corporate platforms.
• June 2022: The campaign began around 2011 when a family discussed the need to end violence. Participants wear a square of moose hide secured with a pin to signify a commitment to honour, respect, and protect women and girls. A ceremony for the campaign was held at Canadore College on May 12, 2022, involving a public pledge and traditional teachings.
• May 2024: A song about this campaign was shared during the St. Ignatius High School pow wow in May 2024. The initiative emphasizes the importance of men protecting women in their communities and on social media.